4 Elements of Facebook Ads
Facebook Ads makes it easy for businesses and individuals to specifically target the right prospects and customers their brands and businesses need to flourish. It is no doubt Facebook is the largest social media network platform in the entire world. Using its service, it is very common to run through ads from time to time. These ads are not just put out there, they are targeted to a specific audience to who the services rendered will appeal. Facebook has developed its ads service to help harness the power to reach just the right clients business and brands need to grow.
For you to be successful when it comes to marketing on the largest social media network site, it is vital you have an in-depth understanding of the creative elements required to make your ads run successfully.
What You Should Know About Facebook Ads
No matter the kind of business you do and the part of the world you find yourself in (except in countries where Facebook is banned), Facebook has created a flexible system that makes it possible for you to customize your ads.
Customization of ads is the key to reaching your targeted audience on the world’s largest social media platform. Knowing how to customize Facebook ads the right way is what makes it possible for certain individuals to be referred to as Ad Experts. Every ad expert understands the power of customization using the top 4 elements of Facebook ads which we are going to be discussing throughout this page.
Knowing that Facebook Ads can be customized is not as important as knowing why people advertise on Facebook.
Why Do People Use Facebook Ads?
We are in the electronic age; an age people also refer to as the digital age. The internet has made a huge difference in marketing and advertisement. Traditional advertisement can accomplish but a little because a large percentage of the world is online every day. Facebook has successfully captured a significant percentage having 2.91 billion active users monthly making it the most used online social network worldwide. This alone can help you understand why people chose to advertise on Facebook. You don’t market to the non-living components of our ecosystem; you market to human beings.
If reaching humans and more humans are what you need, you should definitely understand that Facebook is ranked as the number 1 online social community, making it certain that advertisers have the opportunity to reach a larger audience. Asides from reaching this audience, the ad customization option has made it in such a way that people can narrow down the audience they want to see their ads. Isn’t that great? Am sure it is since getting the desired prospects and clients is the ultimate goal.
Now, before going into the elements of Facebook Ads, it will be unjust on my part not to enlighten you about the types of Facebook Ads available.
Types of Facebook Ads
There are different types of Facebook Ads where your creative elements can be employed and they include:
Mobile News Feed
This kind of ad can only be seen by Facebook users who access Facebook via their mobile devices and tablets. As effective as this ad is, mobile ads have a more limited set of creative elements you can access and this is because of the space restrictions on mobile devices.
Desktop News Feed
This is one kind of ad that is of great merit to advertisers because they display content that Facebook users value. The engagement rates of desktop news feed ads are very high since the ads are hard to miss. These ads appear within the main newsfeed which makes them look like common status posts and updates. With this said, you now understand why this ad is advantageous and why people can hardly miss it.
Carousel Ads
Carousel ads are a newly introduced category of newsfeed ads that companies are increasingly using to advertise and market their products. These ads are interesting effective based on the fact they appear on both the newsfeeds of mobile and desktop devices versions of Facebook. With this kind of ad, companies can display as much as five images in a single ad.
However, Facebook simply selects two of the images provided and formats them to display on the right rail.
Audience Network Ads
Audience network ads are unique types of ads that display on third-party mobile apps. This type of ad is adopted by developers to help monetize their mobile applications. Facebook as a service benefit from audience network ads by collecting revenue from the placement and distributing the revenue with these developers.
Video Ads
Video Ads are short videos that do display on both the mobile and desktop versions of Facebook’s newsfeed. What makes this type of ad advantageous is that it can briefly throw great insight into how a product or service functions. These ads can quickly catch the attention of prospects and clients.
SLIDESHOW ADS
Slideshow ads are simply a subset of video ads on Facebook. If you’ve ever done a presentation using slides, you will have a good understanding of what they look like. These ads save marketers from going through the rigor of having to create digital videos. Marketers are only required to upload three to seven images and leave it to Facebook to format them to form a video (slide). Fade-out transitions can be used between images in this video. The videos can be between three to fifteen seconds.
Digital Right Rail Ads
Digital right rail or right column ads appear on the right-hand margin on pages on Facebook. They can be displayed on nearly all pages. For clarity, right column ads are smaller in size. Individuals get to see them multiple times in an entire day which is advantageous for your impression counts.
Elements of Facebook Ads
There are several elements of Facebook Ads but this article is tailored to give you depth knowledge about the top 4. These elements will help you achieve great success as a marketer using Facebook ads. Someone once said, “It is not the best product that wins but the best-marketed product”. Below is a list of the top 4 elements of Facebook Ads;
· Visual
· Relevance
· Value Proposition
· Call to Action
Visual
Visual is a very vital element in every kind of advertisement. An advertisement that has no value can draw the attention of the audience just because it has good visuals. Visual is the first thing audience come in contact with when they see an ad. When it comes to visuals for Facebook Ads, quality is everything. The quality of the visual elements you use for your ad makes it appealing at first and triggers the interest of people in the direction of your service.
You can have a service that has great potential but strategy wins in the marketing game. Using great visuals for your Facebook Ads which could be pictures, videos, or even slides is a welcome address to wonderland. Marketers should never despise this as it is a welcome reception to your business, product, brand, or service.
Relevance
Using a systematic approach, the second element is “Relevance”. Just so you know, before running an ad on Facebook, you should be very honest about the product or service you are telling people about. It should be very valuable and meet the need of prospects who intend to become customers. On Facebook, there is a feature called Relevance Score. This feature on a scale of 1-10 demonstrates how well your ad is being received by your targeted audience. Facebook generates the relevance score of an ad based on the number of impressions that ad gets.
Your ad’s relevance can be increased based on proper customization of the ad. The value of your product/service will make the impression of your ad continually increase. Always make sure that what you are marketing is what you are giving. It’s that simple.
If the ad goes to the right audience, it can be tagged relevant. You should not just scatter your ad across Facebook without understanding the element we are addressing.
Value Proposition
Value proposition is an innovation, service, or feature geared towards making a product/service attractive to customers. This is a brief summary that tells customers why they should choose your products/services. It is a promise of value that guarantees that your service is worth giving a try.
Marketing on Facebook requires a good value proposition. You will agree with me that you skip a lot of ads as you surf through the internet daily. You may only click on a few because of how promising they look. In value proposition, ad experts understand the use of words in catching people’s attention. When running an ad on Facebook, there is a section called Headlines. This section gives you 25 characters to sum up your offer. An incisive, attention-grabbing headline triggers people to want to give attention to your ad. You should always check out your competitors to see the kind of value proposition that gives them the result you most desire. This will help you greatly.
Call to Action
There are several call to action phrases for Facebook Ads. The button is visible on the bottom of some ad types to direct individuals on how they can follow up the offer from the Value Proposition. Some of which include; Apply Now, Contact Us, Learn More, Sign Up, Shop Now, among others.
Always take note of your Call to Action phrase because it creates the engagement your ad needs to thrive.
