Top 3 reasons to choose Facebook Ads
In a world where digital marketing is on the rise every day, business owners should prioritize advertising their services and products strategically on social media. In social media lies all your potential customers, and that is not something you should take lightly! Ads on social media are quite an advantage to your business since they allow you to reach your target audience and even potentially new clients that you could easily turn to be your followers. As much as there are a number of social media sites you could use to promote your business, there is one social media site, in particular, you should not fail to place your ads; Facebook. Facebook is so far the best and most popular platform on social media that businesses are opting to use as their marketing tool. Have you been trying so hard to reach your market through other advertising methods like newspaper ads, television advertisements, or even radio but fail all the time or not get the results you so much wanted? This could never be something you might face while using Facebook. There are millions of people you could reach on Facebook all in a very short period.
Why should I choose Facebook ads over other ads?
A question that most people ask us is why they should choose Facebook ads over other ads or rather the reasons why Facebook ads are the best ads in the digital marketing world.
1. Facebook ads are affordable and easy to set up.
Are you a digital marketer who wishes to post ads but feels that your budget is insufficient? It should not be the case when you decide to use Facebook ads. One thing about Facebook advertising, you decide and set up your budget depending on how much comfortable you are with your bank account. You do not have to go through the hassle of spending so much money budgeting for an ad that could cost you so much less if only you had placed the ad on Facebook. You set up your own budget when placing a Facebook ad, and Facebook stops showing your ads the moment your budget is exhausted. Although ad costs have risen over the years, Facebook advertising remains to be one of the most cost-effective methods of marketing and promoting small businesses. For this reason, you should take advantage of this opportunity and make the most out of Facebook advertising in order to get quality and impressive results for your business before ad prices skyrocket.
In addition to Facebook ads being relatively cheap and affordable, Facebook advertising has proven to be the easiest site to create your ads. Facebook takes you through the steps and the ways you could use to select the most suitable ad for your business and your target audience. Facebook gives you the chance to set up your time frame depending on your market, among other factors. Creating ads on Facebook is simple and highly customizable to make the ad match your brand just how you need it to reach the market you intend. The ad delivery formats on Facebook can also be personalized whichever way you wish your ads to appear on Facebook. I believe in the future of digital marketing, and I would not vouch for facebook advertising if I were not sure of the amazing results Facebook advertising can bring upon your business.
Facebook ads use the pay-per-click model just like any other online ad. However, it also has other options like pay per impression, pay per like, and pay per action, which honestly is quite an advantage to you as the owner of the ad.
2. Facebook ads allow you to reach your highly targeted audiences.
Take, for instance; you deal in a product or service whose audience is the young people. Do you know that nowadays, young people spend most of their time scrolling through social media? Facebook ads, in this case, can come in quite handy in capturing your highly targeted audience. Reaching your targeted audience is for sure a blessing because, at the end of the day, the purpose of creating ads, even if they are not Facebook ads, is to get a wider market for your business. With Facebook ads, you do not even have to do most of the work.
Facebook has its own algorithms which can help you track down your targeted audience. Say, for example, that your business has females as the biggest percentage of clients, and you are worried that the ads you put up might not reach them because most of your following includes the male gender. Worry no more; because facebook ads have got you covered! You can use Facebook ads to set your ads to be shown in specific demographics. It could be gender-related or maybe a specific age range, etc. In addition, you could set your ads using Facebook sociographic criteria, for example, relationship status like married, single, divorced, all these depending on your targeted audience. Facebook knows what exactly you want, and all you have to do is click on the option of your choice, and voila! Let the miracle of digital marketing save your day and business altogether.
One thing about Facebook ads it will reach millions of people all at the same time in the whole world. Facebook ads keep you and your audience engaged through the comment section and even direct messages, and this right here is good for business. Your audience is free to comment, like, and even share your ad posts because Facebook has made that possible for you. The more your ads are reposted by your audience, the better!
Let us talk about how Facebook can redirect new clients back to your website with just one click! All you have to do is create an ad that is convincing enough to make them click on your custom button. A custom button could include a contact us button, a visit our site button, etc. Clearly, that is the most difficult part (creating a convincing ad). However, once the potential clients are directed to your website, you can make a one-on-one conversation with your potential new clients, and at this point, you can capture their email or even have them contact you. It is beautiful how Facebook redirected clients can make on-the-spot purchases just because your ad was convincing enough for them. Afterward, you can continue to make a follow-up on your new customers by contacting them personally, and keep up your good work.
3. You can measure the success rate of your Facebook ads.
Here is what you need to carefully understand: ads are like an investment in your business, which should yield or contribute to the success of the business. So at the end of all the posting, paying for the ads, and generally running a whole ad campaign, you should be able to know if the ads are really bringing in some extra revenue to your business, right? Facebook ads are quite beneficial, and there is no doubt about that. Can I know the results of my Facebook ads or even make a follow-up of my audience? The answer is yes! After your Facebook ad campaign is finally complete, Facebook is generous enough to offer insights on your entire campaign. Some that you had a clue about, some that you did not.
Why is it important for Facebook to offer these insights? It is a question that most Facebook advertisers ask. Having insights into your already completed campaign will give you a clearer picture of what you should expect when you choose to place an ad on Facebook. It could be a reference on your target market, among other useful analytics you might not have been aware of the first time you used Facebook as an advertising tool. This data is really useful and should not be ignored because that is how you improve and learn new things that would really benefit your audience on Facebook. Facebook also makes it easy to run side-by-side split tests to see what font/colors/content/images/letter case works best for your ads.
Conclusion
When all is said and done, you are the one responsible for the success of your business. Therefore, you know what you need to do to ensure that it reaches the optimum success level you wish for it to achieve. However, Facebook advertising should be at the top when you consider ways to expand your market on social media. The secret is in the strategy! With Facebook ads, you can never go wrong. Facebook advertising increases the general awareness of your brand expands the market of your business. Leads you to your potential customers who might eventually turn to the new clients you have been so hard trying to find. Nothing beats a good ad, more so, a well-strategized Facebook ad!
