Two Proven Ways to Grow Your Business Using the Internet
“Internet marketing” simply means using online branding strategies: advertising, Facebook Pages, video blogging, email blasts, etc.
It always perplexed me that many leaders have this belief that Internet recruiting strategies are a “distraction,” especially given the fact that many top earners have gone on to build their online brands using… well… Internet marketing!
Specifically, a type of Internet marketing we call…
“Attraction Marketing,” which focuses on building a loyal following and a trusted brand online
…where people will literally buy anything you recommend because they know, like, and trust you.
Over the years, I have seen many people build successful businesses using the Internet.
So, in the spirit of full transparency and disclosure, I’m going share with you my top 2 Internet-based recruiting strategies that are being successfully used by top earners to build thriving businesses today!
1. Social Media Prospecting
This strategy is an approach which will seem pretty familiar in marketing. It's prospecting but with an online twist. Now prospecting on social media is NOT “Internet marketing,” however it still beats camping out at Walmart. But that's just the start
2. Mouse Trap Method
This process is pretty simple and depending on your personality, may or may not be great for you. This pretty much involves posting your results on social media (i.e. setting the “mouse trap”) and waiting for people to express an interest via the comments or private message. Additionally, to boost results, you can add a CALL TO ACTION to message you if they want more info.
A. Leading with the opportunity angle
This would involve posting pictures and announcements about your ‘rags to riches' story, income results, and the impact it’s made on your lifestyle. (Obviously, you can only do this if you’ve gotten results.)
I’ve seen people, who I know personally, deploy this strategy with great success, but I’m a person that is very wary of this approach as I can see you running into compliance or even legal problems if lots of people in your company are doing this.
I personally don’t like this angle because it can piss off your real life friends & family, but I know it can work well too because, let’s face it, most people have a desire for more income.
B. Leading with the product angle
The mouse trap approach could be very powerful and usually more friend & company safe, especially if the results you are posting have to do with a personal or customer case study.
This angle will help you generate more customers and a few of those customers may express an interest in the business after they fall in love with the product.
Essentially, show everyone connected to you on social media a desirable change in your life that was achieved in part or as a direct result of your product.
